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Bachelor’s Degree

The UIU Advantage

Are you the creative type who loves solving problems? A career in marketing is exciting, challenging, and rewarding, and UIU’s Marketing degree is your pathway there. You will explore human nature of consumer behaviors, conduct marketing research, and understand how to build and sustain relationships that fuel success.

Why Marketing at UIU?

  • Emotional responses and psychological processes are explored for a comprehensive view of consumer behavior.
  • UIU Marketing students get hands-on experience with many of the same research tools and methods that are in commonly used in marketing research today.
  • Learn from faculty who have real-world experience and are experts in the fields they teach; enjoy the support of helpful, caring staff who are there for you from start to finish.
  • Minors are also available in Marketing I and Marketing II (students not majoring in Business).

Ready For More?

Request more info now.

Explore Your Program

Marketing Courses

See course descriptions for the classes you need for your Marketing degree, as well as any general education requirements.

Academic Calendar

Keep up with your academic program’s registration deadlines, session dates, holiday breaks and exam schedules.

Careers in Marketing

A degree prepares you for many careers, such as advertising director, agribusiness sales specialist, brand manager, international marketing director, marketing director/manager, marketing research analyst, NGO/not-for-profit marketing analyst, public relations director, sales manager, and social media manager.


DJ奥利里, '19

Marketing and current MBA student
Quad Cities Center

My background is in sales. I like the aspect that marketing plays in sales. I hope to find a management position within marketing. It will allow me to grow my career and become successful in business.

UIU Student on computer

Convenient, Focused Scheduling

UIU Marketing students have the advantage of focusing on fewer classes at once with the Two-at-a-Time schedule. Plus, convenient evening or online courses ensure your education fits your unique lifestyle.

The Marketing bachelor’s degree program is offered through UIU’s School of Business and Professional Studies.


When you’re ready to apply for your bachelor’s degree in Marketing, we’re ready to help you every step of the way.

Go Further with an MBA

Earned your undergraduate degree in Marketing? Consider UIU’s MBA program to advance your career even further.

Faculty Spotlight

Philip Heckman
Adjunct Marketing Instructor

Our new Marketing program is one of the most competitive in the region with 27 credits to be earned for the Marketing Major. We have many excellent courses including Branding and Social Media Marketing, which were both added in 2020. Our Marketing graduates will be well prepared for great careers in any industry.